Signs convey information. Two principles - brevity and clarity - both being necessary to efficiently communicate the intended message to most number of people; are at the heart of good sign design. In many cases, a symbol (or colors that signify certain ideas) can convey the message much more clearly and briefly than words. Several words would be needed to convey the same information conveyed by the symbol or color or a combination of both. Hence one finds more symbols and less words on street signs. Sometimes the combination of words used in a sign can convey a mildly comical message.
Here is an example which we encountered at a rest area off of I-89 in New Hampshire.
If you are traveling in New Hampshire...
Make sure your cat isn't on fire.
Sunday, October 26, 2008
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